Winter vaccination (flu and COVID-19) programme –

Communications toolkit for stakeholders

Stakeholder toolkit – winter vaccinations – 2024 – v1

Winter vaccination programme: Toolkit for stakeholders

Introduction
This communications toolkit provides information on the flu and COVID-19 vaccination
programme for 2024/25.
It aims to support stakeholders to explain and promote the vaccination programmes to the
public and their own staff. It contains background information, statistics, key messages,
suggested social media copy, social media assets and links to useful information.
It has been produced jointly by UK Health Security Agency (UKHSA), NHS England and
Department of Health and Social Care (DHSC).
Other toolkits can be found on UKHSA’s Google Drive. This includes toolkits on respiratory
syncytial virus (RSV) and maternal vaccinations.

Further information

For further information about our national campaign and communications please contact:
externalaffairs@ukhsa.gov.uk (UKHSA) or england.vaccinations-screening-
communications@nhs.net (NHS England)
Sign up to UKHSA’s Stakeholder Cascade to receive a weekly newsletter with the latest
news, updates and guidance from UKHSA
Follow @UKHSA, @NHSuk and @NHSEngland on X (Twitter)