Our adult social care recruitment campaign – Make care your career – is live from today!

We’ll be running advertising from now until March 2026 (although activity will be light in December) across video on demand, outdoor posters, radio, social media and online. We also have eight care champions who’ll be showcasing real experiences on social and a media partnership with LADBible, which will launch in November/December.

The campaign encourages our target audience (adults aged 18-39 in lower socio-economic groups with the right values) to apply for roles on our website.

How you can help

We would really appreciate your help in making sure the campaign is as successful as possible. Here are three ways you could support the campaign between now and March:

1. Encourage the sector to upload their job vacancies to Find a Job to maximise exposure of available roles during the campaign.
2. Cascade campaign assets to help to promote the campaign.
3. Share our social media posts across your channels on Facebook and Instagram.

If you’ve got any questions about the campaign, please get in touch.