This is a New blog post for Purple Tribe -How to recruit care workers in 2022

Has your main source of recruitment been Indeed over the last couple of years? If so, chances are you’re seeing a cost increase of around 3435%* (that’s not a typo). At the same time, you’ll have noticed application rates are going down from this channel.

This month, I joined the Recruitment and Retention panel at the Homecare Association Conference. One of the hot topics was the rising cost of recruitment and the expanding variety of digital channels that care providers now have to be across in order to maintain a high level of applicants. In fact, care providers now need digital marketing capability working alongside their recruiting expertise.

Recruitment is always evolving, and fast. You used to be able to put an ad in the job centre or the local newspaper and be pretty sure it would be seen back in the day. With the internet came job boards. Reed was the first, then CV Library, Total Jobs and Monster followed. Then Indeed came to dominate with its aggregated search engine for any and all jobs.

Over the last 18 to 24 months, there’s been a further significant shift. Our own investment in recruiting ads used to be split 70% Indeed and 30% other digital channels. Now, depending on the location, we’re finding a ratio of 40% Indeed and 60% other digital platforms yield a better return on investment.

The new recruitment channels to leverage