Autumn / Winter COVID-19 and flu vaccination campaign details

As you are hopefully aware, we have now launched the autumn/winter COVID-19 and flu vaccination campaign – New vaccine marketing campaign urges millions to boost their immunity this winter – and over the coming weeks, adverts will air across television, radio, social and digital media, stressing the importance of people getting both vaccines to increase their protection this winter.

We are now looking for your support in promoting this campaign to help encourage all those eligible to come forward for vaccination.

How can you help:

Sharing up-to-date, accurate information increases awareness and supports vaccine uptake, as well as countering misinformation that can exist online and within communities. You can help get the message out by:

  • Sharing information about the vaccination programme via your various channels – such as social media, newsletters, interviews and visits – to support the flow of credible information.
  • Re-posting digital content from the UKHSA, DHSC and NHSE social media platforms relating to the flu and COVID-19 vaccine and encouraging audiences to come forward for vaccination

To help you with this, please find attached a Communications Support Pack which provides information on vaccine eligibility, key messaging and links to free campaign resources – digital, online and printable.

Autumn-Winter Flu and Covid-19 Vaccines stakeholder pack Final